Return On Marketing Investment (ROMI)
We work with clients to prioritize their marketing spend and the marketing ROI (ROMI). This begins and ends with building a marketing plan around a set of objectives and goals that are measurable across geographies and products. Our professional marketing consultants then define the right strategy and messages for their customers, and find the optimal mix of vehicles among today’s wide variety of media types.
How HVH Marketing Services Gets ROMI
At HVH Marketing Services we believe in the creation of marketing objectives and marketing goals as step one towards developing a strong return on investment for your marketing spend. All too often companies begin with strategy before setting objectives, leading to an ambiguous marketing campaign. We believe nothing is more disappointing than spending hard earned dollars on marketing and not knowing what end it is serving.
Better ROMI starts with better objectives. Our experienced marketing consultants will work to craft specific objectives and goals for each objective. Better marketing objectives, in turn, shape better goals and better ROMI.
Strategy - Not just a corporate buzz word. After establishing objectives and goals, our marketing consultants craft and implement a strategy that meets or exceeds the objectives and goals of your marketing.
Brand messaging – Is one of the most important determinants of ROMI success. HVH has years of experience clearly communicating what makes your company great.
Marketing mix can be very complex in the ever changing digital world. HVH Marketing Services will craft your marketing mix by using various channels to reach your target audience.
HVH Marketing Services will work with your business to decide on the correct budget to meet your objectives at the appropriate ROMI.
Tracking your ROMI – Our marketing services will establish clearly defined goal measurement metrics that will measure the impact of your marketing campaign.