What Is Internet Marketing FAQ
There could be a number of reasons why your website isn’t generating inquiries, leads or sales: lack of keyword optimization, low search engine ranking, website technical problems, lack of index-able content for search engines to crawl, non-friendly website navigation or structure, lack of conversion strategy – the list is virtually endless. Our Internet Marketing Services are based on a goal driven strategy specifically for your business and will provide you with a complete health-check of your online performance and bring to your attention potential problems that could be holding it back. Also, these services will provide suggestions on how to rectify problems using proven internet marketing, search engine optimization and website usability techniques. Contact us for a free consultation on why we are the best at creating an online strategy that will exceed your goals.
What sets us apart from most internet marketing companies is that we not only focus on getting high search engine rankings for websites, we also focus on improving your website visitor experience and conversion ratio. Being top of Google search results is great, but if visitors aren’t converting, you’re leaving money on the table! Contact us so we can talk about your goals and how we can exceed them!
Think of a search engine (like Google) as a card catalog system you might find in your local library. Search engines catalog or index textual information on the internet (or world wide web) so that when a user submits a search term, the search engine results pages (SERPs) show snippets of web pages deemed most relevant to the term entered. Results can consist of web pages, videos, images and data taken from other online directories or databases. Search engines determine which information is shown using algorithms and human input to decide relevancy. The key word is “relevancy”. If you want your business website to become a 24/7 lead generating machine, that attracts potential customers who are searching for your products and services online, you’ll need your website pages to rank highly for search terms that relate to what you offer. To do this, you’ll need a website that is search engine optimized using both on-page and off-page strategies and techniques. Find out more about our Search Engine Optimization (SEO) Services – our strategies and techniques are recommended and approved by all major search engines and we’ll help your business dominate your online market-place.
Search Engine Optimization (SEO) is the process of optimizing a website for it to be ranked highly in ‘natural’ or ‘organic’ search engine results pages for keyword phrases that relate to the type of products and services you offer. Let’s be brutally honest – when you search for information online using search engines, do you normally search beyond the 1st page of results? Ranking highly on the 1st page is where you need your business website to be positioned. You’ll get a higher share of click-thru’s to your website and if your website engages visitors (using web usability strategies and techniques) you stand a far higher chance of converting them into action takers too! Our SEO Services include keyword analysis, site structure and navigation suggestions, optimized copy writing, SEO implementation and SEO link building.
Search Engine Marketing (or SEM) is a collective industry term for all strategies and techniques related to promoting and marketing websites on search engines and includes ‘natural’ methods such as search engine optimization as well as ‘paid” methods such as Google Adwords Pay-Per-Click.
Keywords (or key phrases) are terms that people enter into search engines to search for information, products or services online. Search engines then show the most relevant web pages (from their index) in search engine results pages. Search engines use algorithms (that include over 250 ranking metrics) to determine which web pages are shown at the top of their results pages. One of the most important metrics used is relevancy to the search term entered – otherwise known as keywords. Comprehensive Keyword Research & Analysis is critical to understanding which keywords should be optimized for within the content of web pages. Using the most searched-for, relevant keywords (that relate to your products and services) will then enable your business website to be found in search engines.
When website visitors land on your pages, you have up to 8 seconds to convince them to stay and take action. Fail the 8 second test and you can kiss them goodbye! How long do you remain on websites that are boring, non-engaging and hard to navigate or use? Regardless of how highly your website is ranked in search engines, your website must engage them, speak their language and convert them from visitors to action takers. If you think your website is in need of a usability makeover, a navigational audit or a conversion strategy tune-up, learn more about our Website Design and Building services or contact us for a quote.
Search engine optimization includes two key areas: on-page and off-page. Our SEO Link Building Services focus on getting quality in-bound links from good quality websites. Search engines place great importance on the quality and quantity of links pointing to a website. For businesses wishing to rank highly in search engines, strategic link building is a “must have” activity. However, unlike many other SEO companies who focus on targeting irrelevant, low value links or link farms, we target strong, authoritative links. A smart, effective way to entice webmasters to build links to your website is by publishing unique, fresh and useful content – commonly known as link-bait.
Google Places Local Search is an effective, inexpensive way to advertise your products and services to potential customers online who are looking for what you offer in your local town or county. Although Google Places has become a key ingredient in achieving local search engine domination, many businesses have yet to claim their free listing. For those that have, many have not optimized their entry to appear at the top of local search listings. We have helped many clients increase their sales locally by optimizing their Google Places accounts. Contact Us to get started.
Landing pages are single-purpose web pages designed to entice visitors to take immediate action by downloading, requesting, subscribing or purchasing something. The term ‘call to action’ refers to a method used to entices website visitors to perform specific actions: subscribing to your online newsletter, contacting you, submitting an inquiry form, requesting a quote or downloading useful information (such as white papers etc). Landing page optimization and ‘call to action’ implementation are crucial to getting visitors to take action on your website. If you website is not converting visitors to leads or sales, our Website Design and Building services mixed with a tailored made, effective marketing strategy is what we provide to our clients.
Pay Per Click advertising lets small business owners promote their products, goods and services through text adverts within search engine sponsored listings –found at the top and right of organic (or natural) search engine results listings. Advertisers set a daily limit on what they are prepared to spend and are then charged every time their advert is clicked. The actual cost per click is determined by the position of their ads, the cost of the keyword that triggered their ads to appear and the search engine’s quality score of their click-through-ratio (CTR). In business terms, this is the fastest, most cost-effective way for your company to attract new customers online. If you’re a little confused, why not get in touch – our Google Adwords Services are competitively priced for the small to medium business sector and focus on achieving a high return of investment.
Social media has taken the world by storm over the last 5 years. Everyone has a Facebook account and many businesses have a Twitter or Linked-In account. Promoting your business online through social media marketing should be seen as a vital part of your online marketing mix. From an SEO perspective, Twitter and Facebook Pages regularly show up on search engine results pages while Linked-In is the largest business networking platform online. If you’re looking to take your first steps on promoting your business through social media or if you need help optimizing your existing accounts, our social media training services could be what you’re looking for.
We don’t have a business website yet – how do we go about designing one that gets results from the start?
Unfortunately, one of the major myths of website design is that once a new business website goes live, online visitors will find it and inquiries will pour in – unfortunately this doesn’t happen. To get fast results, Small Business Website Design & Development should follow a website marketing strategy that focuses on search engine optimization, great website usability and conversion principles from the start. This means getting the fundamentals right before designing it.
We’re running a Google Adwords Pay-Per-Click campaign but not converting clicks into leads or sales – what are we doing wrong?
Low conversion rates could be the result of many different factors: wrong keyword targeting, no calls to action, low quality score or incorrect bidding strategies, to name a few. With ROI-focused campaign management, pay-per-click advertising can be the fastest way to attract potential customers to your website. Our Google Adwords Services include new campaign setup, existing campaign optimization and pay per click training.
Tracking, understanding and monitoring website visitor behavior is fundamental to the success of your website promotion activities. Implementing website visitor reporting & analytics will help you understand how new and existing visitors behave when they arrive from organic search engine rankings or paid advertising campaigns. Analyzing visitor behavior and making necessary website changes will increase your conversion rates and provide a better experience for your potential customers. Contact Us for a friendly chat about what you’re after or book an appointment to discuss the steps you need to take to implement a Comprehensive Website Marketing Strategy
Not necessarily – and this is one of the great myths of the web design world. Designing business websites and marketing them effectively require two specific skills sets: design and marketing. Website design focuses on coding, programming, software development and aesthetics. Marketing websites focuses on promotion, link building, on-page / off-page search engine optimization, advertising and overall user experience. To succeed online, professional Business Website Design needs both. As your Full Internet Marketing Partner, we’ll help make your website a success and guide you every step of the way.
There are many ways that the internet can be used to promote and advertise your small business online – some are more expensive than others. Our inexpensive Internet Marketing Services will promote your business to potential local customers within your geographic area who are looking for the products and services you offer. If you need a website designed by professionals, our Small Business Website Design and Search Engine Optimization Services will help you create an effective, visible online identity. If you already have a website that needs updating, fine-tuning or optimizing for search engines, give us a call – we’re here to help.
Ranking highly in search engines (if your business depends on attracting new customers) should be your priority and form part of your Internet Marketing Strategy. To rank highly, your website must be optimized and search engine friendly and be able to attract quality, in-bound links from relevant, trusted websites and directories. The second part of the equation is getting those visitors to take action. Contact Us for a free consultation about what you’re after or book an appointment to discuss the steps you need to take to implement a Comprehensive Website Marketing Strategy.
Our business has outgrown our website and needs re-designing and/or a better mobile presence – what’s our first step?
If you’re looking to re-design your website, the most important questions to ask yourself are “why”, “what” and “when”. Answering these will help you form an overall strategy and project timescale with realistic stepping stones and deadlines. We have vast experience of helping clients redesign their websites. We will advise of the common pitfalls to avoid and follow a structured process that includes discovery, wire-framing, customer profiling and online market research (via keyword analysis). If your new website needs to generate leads and attract new customers, choosing us your Full Internet Marketing Partner will ensure your Small Business Website Design and mobile presence is a successful.